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简介：Wealthy Rollo Treadway (Buster Keaton) suddenly decides to propose to his neighbor across the street, Betsy O'Brien (Kathryn McGuire), and sends his servant to book passage for a honeymoon sea cruise to Honolulu. When Betsy rejects his sudden offer however, he decides to go on the trip anyway, boarding without delay that night. Because the pier number is partially covered, he ends up on the wrong ship, the Navigator, which Betsy's rich father (Frederick Vroom) has just sold to a small country at war. Agents for the other small nation in the conflict decide to set the ship adrift that same night. When Betsy's father checks up on the ship, he is captured and tied up by the saboteurs. Betsy hears his cry for help and boards the ship to look for him, just before it is cut loose. The Navigator drifts out into the Pacific Ocean. The two unwitting passengers eventually find each other. At first, they have great difficulty looking after themselves, but adapt after a few weeks. At one point, they sight a navy ship and hoist a brightly-colored flag, not realizing it signals that the ship is under quarantine. As a result, the other vessel turns away. Finally, the ship grounds itself near an inhabited tropical island and springs a leak. While Rollo dons a deep sea diving suit and submerges to patch the hole, the black natives canoe out and take Betsy captive. When Rollo emerges from the ocean, the natives are scared off, enabling him to rescue Betsy and take her back to the ship. The natives return and try to board the ship. After a fierce struggle, Rollo and Betsy try to escape in a small dinghy. It starts to sink, and the natives swiftly overtake them in their canoes. Just when all seems lost, a navy submarine surfaces right underneath them and they are saved.
这可以被视为林肯2023年“价值营销”的一个经典例子：以产品竞争力为锚定点，创新营销方式，成功破圈，最终对品牌和新车进行正向影响力反馈，形成正向闭环，自全新林肯航海家和全新林肯冒险者推出以来，这两款车已累计订单近8000辆，几乎是上一代车型同周期发布订单数量的两倍。
20世纪30年代，光怪陆离的老上海。商会之间仍存在争议。作为一个新人，徐文强遇到了上海顶级商会大亨的爱女冯程程，从而开始了一段复杂的爱情故事。这部由黄晓明主演的电视剧《新上海滩》已经成为Z世代的经典童年剧。在今年的上海车展上，黄晓明受林肯汽车邀请，与新一代航海家再次以缩微胶片的形式再现“上海滩风暴”视频发布后，热议迅速在互联网上传播，曝光量高达9亿，是行业平均水平的两倍；互动量达到250万，是沃尔沃与梁朝伟合作短视频播放量的25倍，高于凯迪拉克；是雷佳音的18倍。
媒体量方面，全新航海家在上海车展媒体量榜上排名第一，领先奔驰GLC近两倍；社交媒体平台的互动量是梅赛德斯-奔驰GLC的三倍多，超过170多辆新车，并在车展上获得“市场最佳新车奖”。冒险家紧随其后，媒体量和社交平台互动显著增加，实现了翻倍效应。其媒体量与奥迪Q3不相上下，显著领先其他竞争对手；从传播深度来看，社交平台上的总互动量与奥迪Q3相当。奔驰GLB 2023是林肯进入百年豪华品牌的元年。全新航海家和全新冒险家的突然崛起为林肯品牌的新开端奠定了坚实的市场基础。
